The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign